The client for this project was the Mercedes-Benz Classic Center in Long Beach, CA. The Classic Center restores, preserves, and sells classic Mercedes cars. The purpose of this poster is to spread awareness of the Classic Center in Long Beach and attract more customers and visitors.

Mercedes has been a long time reputable luxury car brand founded in Stuttgart, Germany. Neuschwanstein is a castle situated near Schwangau, Germany. The castle was constructed two years before the first Mercedes automobile was crafted. The connection between Neuschwanstein and the roots of the Mercedes brand strengthens its long-time reputation of luxury and quality.